Wednesday 20 June 2012

More students opting for specialised courses now

Micro-specialisation, cutthroat competition and multiple course options offer the new generation of graduates a range of career choices beyond traditional options. Following their class XII boards, an increasing number of students are opting for specialised courses that focus on developing specific skill-sets for emerging careers in various sectors.

Retail India is considered as one of the top 10 rising retail markets in the world. As a fast growing industry, there is a demand for nearly 3.25 million trained professionals in this field, both in India and abroad. Aspirants in this sector can consider pursuing Bachelor of Business Administration (retail marketing) as an option.

The BBA programme charts the basics of retail as a business along with an indepth study of retail marketing. Successful BBA graduates can pursue jobs in supply chains, supermarkets etc. Retail managers are required in manufacturing companies as well and are also hired by companies such as insurance and banking to sell their commodities directly to customers.

Entertainment The 2011 FICCI- KPMG report states that the media and entertainment industry is expected to grow steadily over the next five years and that the industry is looking at tapping newer target segments, geographies and mediums, while tapping the potential of the existing ones. Entertainment today has gone beyond the traditional modes of entertainment — radio, television, theatre — to incorporate newer forms of technologies.

Freshers entering the industry have many job opportunities in technical as well as non-technical areas. Technical jobs for freshers include video, audio and light engineering, among others, and non-technical jobs include stage crew to manage stage co-ordination during an event, make-up and costumes, department sales and marketing, human resource, finance, engineering and housekeeping.

Designing The field of designing opens doors to various specialisations such as animation, interior designing, product designing, web designing, graphic designing, etc. Each specialisation can be a promising career option for talented and creative individuals. For instance, according to recent reports, the Indian animation industry is poised to grow by about 23%, while the Indian gaming industry is expected to grow at a compound annual growth rate (CAGR) of 32% by 2014. Both industries are likely to provide ample job options.

A strong sense of aesthetics, innovation, drawing and fine arts are some of the key skills that an aspirant in this field must possess. Various institutes across the country offer courses in designing.

Pharmacy The Indian pharmaceutical industry, with over 750,000 chemist shops, handles revenue of Rs 90,000 crore and is one of the fastest growing industries in India with a CAGR of over 13% in the last five years. The various areas that students can explore after graduation can broadly be categorised as medical pharmacists, retail pharmacists, industrial pharmacists and research pharmacist. To become a pharmacist, you have to clear class XII boards with a background in science. After completing a diploma in pharmacy, you have to undergo mandatory practical training for 500 hours in a government dispensary/hospital to get registered under the pharmacy council. For a BA in Pharmacy, you have to undergo two months of industrial training in production/quality control, though not mandatory.

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