Wednesday 28 March 2012

Road Ahead - Indian Automobile Industry


The Indian automobile industry has opened up to a whole new domain the off-road vehicles. They are the ones that do not need a registration and can be used in extreme conditions and on tough terrains. These vehicles are characterised by large tyres with deep, open treads and flexible shock absorbers. Off-road vehicles can range from snowmobiles, all-terrain vehicles (ATV), off-road ambulances, motorcycles, youth powersports vehicles and off-road defence, to off-road fire tending vehicles. Geographically, India has a wide variety of terrains that make the off-road segment an area with a potential for exponential growth.

INDUSTRY STATUS
Globally, off-road vehicles have been used in the developed world for decades. In India, however, the industry is at a nascent stage. People are just beginning to focus their attention at the segment of off-road vehicles. This sector is likely to witness increasing demand for powerful vehicles to work on different and difficult terrains.

GROWTH AREAS
While the industry may be at a nascent stage, there is a new trend of enthusiasts joining the off-roading culture. Steadily, people are becoming aware of the product range in this segment and its diverse usage. Off-roading is not just about recreation but has a variety of applications in defence, paramilitary, forest patrolling, mining, agriculture, construction and more. Adventure sports enthusiasts can also use such vehicles to commute on rough terrain. There is an awareness amongst people for product categories like the ATVs and Side x Side.

SKILL-SETS
An undying passion for automobiles, off-roaders, adventure and driving are the foremost requirements to excel in this area. Academically, a mechanical/automobile engineer and/or management graduate can be a part of this industry. Qualifications can vary depending on the requirements of the particular position.

REMUNERATION
Freshers entering this industry can expect a starting salary of about Rs three lakh per annum. With time and the right skills, they can expect to get better pay packages.

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