Walking along for a cause

Narsee Monjee Institute of Management Studies, Bengaluru along with the citizens of Koramangala, Bengaluru has taken the initiative in creating awareness about 'Freedom from Child Labour'. Towards that purpose, they are organizing an awareness walk, Walk-a-thon on August 12 in Koramangala in collaboration with CHILDLINE India Foundation, a pan-India organisation dedicated towards fighting the malaise of child labour rampant in our society. HONDA, which has been at the forefront of the fight against child labour, has lent its support to the initiative.

The event will commence at 4.30 pm from NMIMS Institute and the procession would then traverse through Koramangala, via Sony World and Sukh Sagar towards Raheja Arcade for the closing ceremony. The awareness walk will be flagged off by Dr Suresh Mony, director NMIMS, Bengaluru. The closing ceremony will include a street play organised by the students of NMIMS, which would endeavor to highlight the various aspects of child exploitation indulged in by sections of our society, and central to this would be the issue of child labour and the apathetic attitude our society displays towards it.

Children from various affiliate NGOs working with Childline India Foundation will be participating in the walk. Also participating are the students, faculty and administrative employees from the institute, along with the citizens of Koramangala. A column of HONDA motorcycles will be taking the initiative in heading the procession.

All proceeds from the event would be pledged in the name of NMIMS, Bengaluru and HONDA towards CHILDLINE India Foundation, as a symbol of their support for the initiative undertaken by CHILDLINE. Contributions from every section of society would provide an indelible encouragement in the fight against child labour. For more on CHILDLINE's operational policies and contribution procedures, kindly visit www.childlineindia.org.in/1098/donations.htm

A "Freelance Photography Contest" will be conducted during the walk, wherein amateur photography enthusiasts are required to cover the event and send their entries to the institute, which would in turn ensure its appropriate propagation through various media channels .Interested participants can cover the event and add a tagline which relates to "Freedom from Child Labour".