What does it take to start a company of your own? Is it money, vision, belief, courage? Any entrepreneur would tell you it is all this and more! The way there is a method to madness, similarly there is a method to becoming an entrepreneur.
Many college goers don’t harp on corporate dreams anymore, thanks to the entrepreneurial vibes in the air. Most college students are attracted by the prospects of making an idea the central point of their life and experiencing the obsession of starting a venture.
Meet Hullas Arora, a final-year student of Shaheed Sukhdev College of Business Studies (CBS), University of Delhi who is burning the midnight oil preparing for his semester exams. Though he has a placement offer from a leading MNC, Arora is contemplating if he wants to take up the job or pursue his dreams.
Says he, “I happened to visit the corridors of a leading MNC and was shocked to see the fate of the employees. Everyone was glued to their computer screens and didn’t budge even for a second. The atmosphere was eerie and reminded me of a mortuary. I can’t imagine myself to be sitting like this someday.”
Chances are that Arora would not even need to cross the corporate corridors if things materialise as per plan. “I have so many ideas, and plan to start various ventures,” he says. However, at present, Fabrica (a venture started by him and his friends) is his motivation. “Fabrica India is a business organisation that deals in corporate merchandising and has developed a reputation for providing quality apparel, corporate gifts and promotional products at competitive prices. We have made a strong footing in the industry and want to take it further,” he adds.
The inception of Fabrica India goes back to close to a year. Recalls Pulkit Bakshi, co-founder Fabrica, “I had a marketing company and was finding various associates for it including apparel partner and associate too. Meanwhile Varsha Chaudhary, (Business Development Head, Fabrica India) who was then the vice president of Gargi College, wanted to get some T-Shirts made for her college. So we set out together looking for quality suppliers who would give us good stuff at reasonable prices. Luckily, we were unable to find anyone and Varsha sensed some scope here. She had an interest in fashion, and this industry offered abundant scope for her. So one of those days we spent a lot of time talking about this. One thing led to another and finally we decided to open our own company. We ransacked all our contacts and exploited our entire network for finding and organising the best suppliers, distributor’s, designers, delivery guys, etc.”
After a year, Fabrica is a brand many reckon with. But was the start as smooth? “From starting with only two people referred to as T-Shirt vendors by the people, Fabrica India today has eight core employees, numerous sub-employees and interns. From just being a startup to a registered legal entity, and from a facebook page to having a full-fledged website, we have come a long way. We worked towards market capitalisation for eight straight months after which we decided to get our company registered, get it a website, hire employees and expand it to other corporate and institutional sectors. We used all our earnings from Fabrica to get all these things done and organised a team of efficient committed and talented people to help Fabrica achieve its potential. Today, we are as a registered organisation called The Fab Enterprises, carrying the Brand Fabrica India,” prides Pulkit.
Ask him what next about Fabrica and him and he says, “We today are one of the largest and fastest growing merchandising brands of the country and plan to come up with our stores soon which shall mark every prominent street of the country in no time. We have become synonymous to quality, client delight and punctuality and we wish to now become a synonym to merchandise.”
With like-minded friends, Hullas plans to strengthen his entrepreneurial roots. “The future plan is to float a few ventures and work on taking them to a certain level. I have come to realise that closed door jobs are not my cup of tea.”
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